Community FoodBank on Nov. 18 unveiled a new logo that better conveys its mission and its brand. The logo was created by the creative team at Schipper Design of San Juan Bautista through a months-long collaboration.
The timing for the release could not have been more apt, according to FoodBank CEO Maria Thomas.
“To be able to share our new identity just before we embark on a comprehensive renovation project at Community FoodBank is so exciting. It also comes at a time when we’re most active in reaching out to the community through the ’12 Days of Giving’ campaign and our own Holiday Food and Fund Drive.”
The vivid new FoodBank image collapses “Food Bank” into a single word. Careful selection and management of fonts emphasizes the most important aspect of the FoodBank’s mission – community. Finally, the colorful image that is the logo’s signature element depicts stalks of grain topped with hearts, capturing the essence of community-based nutrition programs.
“When creating a new logo, inspiration can come from many sources; in this case the clarity for the cause truly inspired our team to design a logo which would carry the energy and dedication we witnessed in the Community FoodBank staff presentation,” said Schipper Design principal Kathy Schipper.
The development of the new design began with a meeting involving Schipper’s creative team, which in turn developed a series of concepts. After that, the image was refined through a series of iterations, until it reached the stage where the board and staff at the FoodBank and the team that developed it shared enthusiastic excitement over the outcome.
The cost of such a project is usually considerable. But while Schipper Design typically discounts its services for local nonprofit organizations, the staff quickly embraced the project, and donated its services to the FoodBank as a way to support the community.
“There are many ways to give to a community – time, treasure and talent,” Schipper said. “We were happy to have been able to answer this request for the FoodBank. Without people like their volunteers, staff and directors this much needed service would not be possible. We are fortunate to have them in our community and we wanted to echo that commitment with a commitment of our own to the project.”
The logo will soon appear on the FoodBank’s Web and social media outlets, as well as throughout other communications materials. It will also find its way onto the FoodBank’s small fleet of trucks, making it immediately apparent that the 27-year-old nonprofit organization’s reach into the community is a deep one.