The seminar "Define the Customer" is an interactive seminar where you will learn to understand the steps to, and benefits of, defining your customer.
Who should attend: Business owners, customer service representatives, executive and management associates involved in professional services, retail, non-profits, and hospitality organizations.
Contact Cindy Merzon, associate director of CSUMB Small Business Development Center, at www.csumb.edu/SBC for tickets and additional information.
Fees: $35 for members and $45 for non-members
