More Features

New business adds to San Juan Bautista’s rustic charm

Third Street merchant sells restored antique furniture and home decor.
The interior of Rustic Charm in San Juan Bautista. Photo by Carmel de Bertaut.
Photo by Carmel de Bertaut.

Nestled among the merchants of 106 Third Street in San Juan Bautista is Rustic Charm, a new store that offers vintage and antique furniture and home decor.

The store opened Jan. 26. Owner Stephanie Diaz-Kotel restores furniture at her Hollister home before bringing it to the San Juan storefront. She said she gets many of her pieces at estate sales and that she sold out her inventory at her grand opening.

Diaz-Kotel, her husband Chad and their daughters moved to Hollister a few years ago when Chad’s job relocated him to the area. She previously owned and operated a furniture and decor store in Southern California and said she missed the experience.

She got started in the area operating a vendor booth at events including the 2018 San Juan Bautista Chicken Festival. She moved into the Rustic Charm storefront in December when a spot opened up, saying  San Juan is “a great community and I am excited to be here.”

Diaz-Kotel spends much of her time painting furniture.

“I paint when I am happy, I paint when I am stressed, I love to paint,” she said.

Five customers came by during BenitoLink’s interview with Diaz-Kotel, including Breeze of Bear Flag Gallery.

“The store is fabulous. I love it,” said Breeze, who has purchased two pieces from the store.

Rustic Charm is open Saturdays and Sundays from 11 a.m. to 5 p.m.



BenitoLink Logo

Become a Member Today

Support your local independent news.

We work hard to give you the news and information you need. By becoming a member, you will be part of something bigger; BenitoLink, your community-supported news source.


Carmeldb's picture
Carmel de Bertaut (Carmeldb)

I have a BA in Natural Science, a minor in environmental studies and an AA in communications studies. I have worked as an ecologist and as a writer.

Add new comment

Add Facebook comment

Comment using your Facebook account. Facebook comments will be published on this page, and on Facebook. It will not be posted to the "Recent Comments" list on the BenitoLink front page.