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FlapJacks is back with new look, new owner

Familiar destination in Tres Pinos held soft opening on Friday
Naomi Ruiz, the new owner of FlapJacks Breakfast & Grill, talks with Reyes Lobato, Chef and Kitchen Manager.
Naomi Ruiz, the new owner of FlapJacks Breakfast & Grill, talks with Reyes Lobato, chef and kitchen manager. Photos by John Chadwell.

Naomi Ruiz, the new owner of the completely remodeled FlapJacks Breakfast & Grill, said she had been in the restaurant industry for more than 10 years and was excited about opening her own business in Tres Pinos.

With a “soft opening” on June 19, (advertising was limited to the business Facebook page), and just in time for Father’s Day weekend, she was busy going back and forth between the kitchen and serving area answering her new staff’s questions and making sure the first day ran smoothly.

“I’ve been in and out of the restaurant business since I was about 20,” she said. “I started out as a dishwasher and worked my way up to full-time management, working 12-hour days. I feel that with the staffing I have that includes all of our past experiences it will go well.”

Ruiz said her family had thought about opening up a restaurant for a number of years, but it was only talk until her uncle got involved. “I have very strong family support and he was interested in undertaking it with me," she said. "We looked at other prospects, but this is the one that grabbed our attention.”

Her uncle, Shannon Pride, owner of Pride Conveyance Systems Inc. in Hollister, which makes aluminum cans, is her “not-so-silent” backer. “He’s very successful and I feel that with his experience, along with his faith and trust in me, we can do this together,” Ruiz said.

Ruiz said she decided to keep the FlapJacks name because it is both “catchy and familiar with the local community.”  She felt that this familiarity would comfort local residents. “People go where they recognize the name, which I think is beneficial not only for ourselves, but to them. And a majority of the menu is virtually the same as before, except we’ve added a few hot sandwiches and breakfast items.”

As she and her 12 new employees go through their paces opening day, Ruiz said her goal is to make sure FlapJacks Breakfast & Grill is known for its friendliness.  “I know it’s important for the food to taste good, but customer service is important, too.”

Though born in Santa Maria, Ruiz considers herself a local. “I’m a Haybaler, class of 2003,” she said with pride. “We moved here when I was younger because my uncle employed the family. So, we are all very grateful and very lucky to have him in our lives.”

At San Benito High School Ruiz played basketball and participated in track and field, where she specialized in throwing the shot put and discus.  “I went to state for the discus. But prior to that I played powder puff football and I dislocated my elbow, which I think inhibited my performance in discus.”

Now, as a new restaurant entrepreneur, she does it all. “Mostly, I’ll function as general manager, but if they need help in the kitchen I’ll be there. After all, I started out as a dishwasher, I’ve worked the line and done some food prep. I’m kind of all over the place. Whatever needs to be done I’ll do my best to help.”

She’s quick, though, to point out it’s all about teamwork. “We’re a team and it’s going to take all of us. I feel with everybody’s support and hard work we will be successful,” she said.

And she instinctively understands who her customer base is. “Our main clientele are passersby. We’re a pit stop for those traveling on the Airline Highway,” Ruiz said. “But we’re working on some advertising and a way to market ourselves. Hopefully, we will improve and bring in more than people where were just driving by.”

As for the locals, she said, “Come try us out. We can be very accommodating.”

FlapJacks Breakfast & Grill’s business hours are: Tuesday through Saturday, 7 a.m. to 3 p.m. and Sunday, 7 a.m. to 2 p.m. Its Facebook page is https://www.facebook.com/FlapJacksBreakfast/info?tab=overview

 

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About:
John Chadwell (John Chadwell)

John Chadwell is an investigative reporter for BenitoLink. He has many years experience as a freelance photojournalist, copywriter, ghostwriter, scriptwriter and novelist. He is a former U.S. Navy Combat Photojournalist and is an award-winning writer who has worked for magazine, newspapers, radio and television. He has a BA in Journalism and Mass Communications from Chapman University and underwent graduate studies at USC Cinema School. John has worked as a script doctor and his own script, God's Club, was released as a motion picture in 2016. He has also written eight novels, ranging from science fiction to true crime that are sold on Amazon. To contact John Chadwell, send an email to: johnchadwell@benitolink.com.

Comments

Submitted by (Kim Williams) on

Congratulations and many thanks for keeping this business alive!

Submitted by (Rick Shelton) on

Naomi, Congratulations and best wishes to you and your Family with FlapJacks. You have always been a winner in sports, education and life in general! Your Uncle, Shannon Pride, is a real supporter of yours along with being a great entrepreneur. Listen to his seasoned advice along with your Family's ideas and you will be a great success in everything you do!

Submitted by (Shari) on

Our family ate there on Fathers Day. Food is terrific. Service was great

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