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Liquor stores cited for alcohol sales violations during rally weekend

Pacheco Liquors and Jessie's Liquor Store/Gas Station were cited for helping customers avoid the rally policy of no open alcohol containers

On July 2, at about 8 p.m Hollister Rally officers issued citations to the managers of Pacheco Liquors (801 San Benito St) and Jessie’s Liquor Store/Gas Station (710 San Benito St.) for exceeding their liquor license privileges, according to a statement from the Hollister Police Department.

Undercover Alcohol Beverage Control Agents witnessed employees at Pacheco Liquor Store selling empty ICEE cups for a $1 to help the customers avoid the Hollister Rally events policy of no open alcohol containers, police said. "The patrons were allowed to open their alcoholic beverages in the business and pour the contents into the cups. The patrons then left the business with the alcohol beverages in the ICEE cups," the release said.

The manager of Jessie’s Liquor Store was witnessed by police giving brown paper bags into which patrons could place alcoholic beverages. The patrons were allowed to open the alcoholic beverages and drink on the premises, just outside the front door of the business, police said.

Once the violations were observed and documented, Hollister Rally police officers arrived on scene and issued citations for violation of section 23300 of the Business & Professions Code to both businesses. 

Anyone with information on activity like this is asked to call the Hollister Police Department.  Those wishing to remain anonymous can call WeTip at 1-800-78-CRIME.  Calls to WeTip can lead to rewards of up to $1,000. 

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