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Foundation, Chamber, HDA, Business Council aim to 'restore' 400 Block

In an effort to sway the public away from Hollister mayor's attempts to stop development of 400 Block, group proposes its own petition in support of development

Apparently in response to Mayor Ignacio Velazquez’s efforts to scuttle the Hollister City Council’s approval to develop the 400 Block at the corner of Fourth and San Benito streets, by selling it for $390,000 to the Del Curto Brothers and the Community Foundation for San Benito County, a group comprised of the foundation, the San Benito County Business Council, the Hollister Downtown Association, and the San Benito County Chamber of Commerce are deploying the same strategy by launching their own petition to “RESTORE the 400 Block."

Business Council President Bob Tiffany penned a request for the organization's members to sign the petition, with a goal of obtaining 3,000 signatures. As of 5 p.m. Thursday, 209 supporters had expressed their support on the site.

“For 28 years, since the Loma Prieta earthquake, the corner of 4th and San Benito Streets - the "400 Block" - has sat empty,” Tiffany wrote in the membership newsletter. “After many stops and starts over those years, we finally have a viable project to fill that significant hole in our downtown. And it's not just any project...this is an outstanding development that will include both a mixed-use affordable housing/retail component (built by local builders) and a wonderful Philanthropy Center...that will house the Community Foundation, United Way, CASA, Emmaus House, and the Hollister Downtown Association, among other community non-profits.

“Sadly, although the project has been unanimously approved by the Hollister City Council, it has fallen under attack by a relatively small, but very vocal, group of people...often egged on by a whole lot of misinformation. It's time that the City Council heard from all of the many citizens, non-profits, and business people that are passionately in support of the 400 Block project!”

As recently as the Aug. 7, during a Hollister City Council meeting, the 400 Block was being discussed in closed session. Velazquez, who owns property just south of the 400 Block, was excluded from the discussion because of his recusals from previous meetings where the topic was on the regular agenda, he said. He also commented that his attorneys, who drafted the petition he championed and personally gathered the majority of the more than 2,400 signatures, assured him that the council did not understand it could not stop him in his efforts to force a referendum to reverse their decision to develop the land. When the other council members came back in chambers, the city attorney reported no action was taken.

In his message to fellow business owners, Tiffany asked them to sign the petition to show their support, to “LIKE” the project on Facebook, and to send the petition link and Facebook page to their friends and associates to let them know of their desire for the city to move forward with the development project.

Kristina Chavez Wyatt, executive director of the Business Council, commented via email to BenitoLink: “Opposition, delays to Re-Storing the 400 Block are hurting those who are suffering in our community, those servants and their organizations who are transforming our community. This issue is unnecessarily causing turmoil in a critical time when we are seeking to create local jobs, career opportunities, grow local businesses, attract investment and bring more affordable housing to our community. Though the Philanthropic Center the Community Foundation for San Benito will help convene diverse voices to address local issues and opportunities in order to connect, build and help transform our community.”

Taking a page out of the mayor’s playbook, the Business Council is also attempting to draw attention to its views and gain support from residents. While some who responded to Velazquez’s social media appeals did so with heated and sometimes profane comments and personal attacks, those responding to the Business Council are, for the most part,  more subdued while expressing their support for the petition.

A person identifying himself as Michael K. wrote: “We're told this would be a good location for an open space. Yet it sits under the shadows of large walls and next to busy traffic, is detached from the businesses and activities that could make it a lively gathering place, and is too small and narrow to become an urban-nature retreat. We've seen nearly no one using the lot on a casual, spontaneous basis for years but are told someday heavy foot traffic will surely be attracted. We see almost no Downtown event interested in using the lot yet are told the lot must be kept open for, yes, events. We're told mobile vendors and services who are seldom seen around Hollister today will descend on the lot in such numbers as to necessitate three-quarters of an acre of the city's most central land. And we're told that Downtown has no open space—if we all ignore the four open spaces that Downtown already has. We can follow these unrealistic visions and create a barely helpful park or plaza that depends on programmed activities to add any new life to Downtown Hollister. Or we can restore the site to the built form that is familiar, tried, and true to Downtown Hollister.”

According to Marla P: “Mixed use development in downtown Hollister will help ensure vitality and success of downtown businesses - this project seems well suited to meet the needs of a variety of constituents.”

Cynthia H said: “We now have San Benito Street back, let’s improve our downtown buildings. There are not enough living areas in downtown. The Community Foundation could have events at this location, bring our residents downtown. Some people have never been downtown, this is sad. We have a wonderful community with local families doing business downtown. Building on this vacant lot will create a beautiful building that can be used by our community leaders and the residents they serve. I feel this is a community service endeavor that will help our local commerce, non profit, a host of benefactors.”

Lynn S noted: “To make our downtown more attractive and inviting. We need downtown to thrive. our downtown has been stagnant for too long. I feel this will help tremendously.”

Michael S wrote: “Hollister City Staff and duly elected City Council followed all laws and protocols, without bias or conflict of interest, to restore the 400 Block property to its original, commercially zoned and/or mixed use designation. I support the Restore the 400 Block effort, even though I already voted for my councilman to represent my interests regarding this public asset.”

And Philip G penned: “Downtown needs to move forward. For years, Ignacio Velasquez (sic) has been trying to engineer something in the block to line his pockets at The Vault, and his property kitty corner to The Vault... The fact residents don't realize his motivations are 100% to benefit his economic interests are astonishing. Please move forward.”

On Aug. 8, Velazquez wrote a comment on the Save Our 400 Block Facebook page: “I just wanted to let all of you know that today I was told that we officially gathered the number of signatures required to be able to vote on Saving the 400 Block. Thank you to all of you that helped by gathering signatures and to all of you that were willing to stand up and make your voice heard! There is still a lot of work to do, but together we can Save the 400 Block!”

When Sylvia Sahagun commented on the Save the 400 Block page that she had seen the Business Council petition floating around and had not signed it, but it was nice to see democracy at work, Velazquez responded: "It's not an actual petition, it's just the people that want to build there trying to get support. All the groups that want to see it built are the same ones that are getting hundreds of thousands of dollars each year from the city and the community foundation."

Recently, the mayor told BenitoLink that the “good old boy network” that has been operating in Hollister for years has been inept and possibly corrupt. He said of the Community Foundation that it wants to build a palace to its own self-aggrandizement, and that it should use the nearly $1 million donation to renovate one of the many empty buildings along San Benito Street. He claims “the people” want a park where concerts can be held, pop-up restaurants can come to town, and kids can play. He said what they don’t want are condominiums and more empty buildings.


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John Chadwell's picture
John Chadwell (John Chadwell)

John Chadwell is an investigative reporter for BenitoLink. He has many years experience as a freelance photojournalist, copywriter, ghostwriter, scriptwriter and novelist. He is a former U.S. Navy Combat Photojournalist and is an award-winning writer who has worked for magazine, newspapers, radio and television. He has a BA in Journalism and Mass Communications from Chapman University and underwent graduate studies at USC Cinema School. John has worked as a script doctor and his own script, God's Club, was released as a motion picture in 2016. He has also written eight novels, ranging from science fiction to true crime that are sold on Amazon. To contact John Chadwell, send an email to:


Submitted by Franklin Randolph (OldTimer) on

It's a shame that they can't leave the lot empty. Cities all over the world buy and demolish buildings to create open space. Who are you kidding? No one wants to come downtown to shop. (That's why the Vault is empty).... 

Get a clue, this is a grab by some pathetic egos who want a building with their name on it, and want the land for free.



I disagree completely. The city of Hollister is following a proscribed policy to return the property to its previous designated condition. 

If supporters have a cogent and compelling plan to purchase the property, develop it per plan and maintain it with a structured budget, please provide it. Thus far, all efforts in support of preserving the property as-is are emotional platitudes without substance or precedent. 

OldTimer: "No one wants to come downtown to shop", correct - and that's the crux of the problem. How does leaving the 400 block empty alleviate that problem?  I do not like the design of the proposal, but that is a separate issue.  The idea of mixed use that puts potential consumers in the area is designed, specifically, to encourage economic viability downtown.

Just for the record and for the umpteenth time, the developer bid market rate for that property, it is a requirement for a minimum bid.  Now, you may not like what the market rate was, but there was no stampede to buy it by anyone else.  No one stopped those who want to keep it empty from bidding a higher number, had they done so they could keep it empty forever.

It appears to me that those who wish to keep it empty are the ones who want the taxpayers to foot the bill.

Marty Richman

Submitted by (Juanita Monteon) on

I do wish the mayor would be more honest. What I have heard, despite his rhetoric, is that there has been a $1,000,000 donation to build a very much needed non profit center for this community on the 400 block. There will be some retail and about 1/2 dozen condos.

You stated that no one want to come downtown to shop, well if some people lived there it seems to me that they would shop there.

I do think that the vault is "empty" simply due to competition, and I am of the opinion that the service and food quality could have been better. It is indeed sad as the community had such high hopes for the place.

Submitted by Franklin Randolph (OldTimer) on

Hi Marty,

Ballpark estimate, there are 100 businesses in our downtown area. NONE of them except for the fast food places are doing very well. Ever since cars were invented, Hollister residents have flocked to Gilroy to shop. Why? Selection, price, parking, and attitude all add up. Adding one more building won't help one little bit. It's a standing joke that if you want to meet up with your Councilman or Supervisor, just drive to Costco in Gilroy and they'll be there... 

And I still say "Boondoggle"!! IF these people were above board, they would just pick the vacant upstairs of one of the many buildings that grace downtown and be done with it! And what about the vacant lot next to the vets building? Why haven't they bought that lot?

There are plenty of alternatives, and this is no solution, just hubris from some snake oil salesmen to bamboozle the taxpayers and stroke their ego... 

Well OldTimer, the project - in part - is designed to bring potential customers to the area.  I agree, we do not need more "me too" retail, that is why I wanted the bottom floor to be an event center of some kind, that would bring commercial traffic, but we do need residents too.

As far as re-doing the upper floors of existing buildings, one has to bow to the economics of it and those don't pencil out.  The refurbishment and what you can rent it for or sell it for simply does not leave you in the black, it it did the job would have been done long ago - there is no general aversion to making a profit.

Now to the other empty lots, I admit that I do not know the exact history and situation of each, but some possibilities are obvious.  For one, you cannot buy what is not for sale or not for sale at a price that makes economic sense.  Second, to build a new building in the area for public use or residences you have to have to be clear of a earthquake fault and determining that can be an expensive (and financially risky) proposition.  The 400 block may have been cleared as part of the Briggs Building project or the new courthouse, I honesty do not know.

Finally, as we can see from the proposed new commercial development at the 25 - E. Park  and McCray St. triangle, the rooftops (local population) make a big difference.  The is a large development going in as the North St. extension and this project will add consumers.  No single project can "fix" downtown, but I believe if this were done right it could help.  It needs setbacks and open space in front, as noted we have empty lots, ths project would make it one less.

Marty Richman

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