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New hotel in Hollister names general manager

Fairfield Inn & Suites by Marriott, scheduled to open next month, hires manager with experience managing hotels in Monterey, Carmel and Salinas
Justin Nicholls is the general manager of Fairfield Inn & Suites by Marriott. Provided photo.

Lotus Management, Inc. has appointed Justin Nicholls to be general manager of the new, 77-room Fairfield Inn & Suites by Marriott on Gateway Drive on Hollister's north side.

According to a press release from the company, Nicholls has nearly 10 years of professional experience in the hospitality industry. He comes to the Hollister hotel from the Bay Park Hotel in Monterey, where he was general manager. Nicholls has additional lodging management at hotels in Carmel Valley and Salinas. 

“Fairfield Inn & Suites Hollister has its own unique culture,” Nicholls said. “My favorite part of working in the hospitality industry is taking care of our guests. With this position, I will ensuring the hotel operates within Marriott brand guidelines to meet – or, ideally exceed our guests’ expectations. I am excited to be working with Fairfield Inn & Suites Hollister, a hotel brand that has some of the highest industry standards of guest satisfaction.”

Nicholls told BenitoLink that the hotel is scheduled to open on June 2. " That is, of course, a target date and it would be a soft opening."

The hotel will have just more than 20 employees.

"We are still hiring at the moment so I don't have an exact number for you just yet," Nicholls said. "Any interested applicants can send a cover letter and resume to our Front Office Manager at However, we should be wrapping this process up in the next week as we just held a job fair recently."

Fairfield Inn & Suites Hollister, the press release said, will have amenities such as "complimentary, hot breakfast buffet, Internet access in all guest rooms and public spaces, on-site business center, a conference room, fitness center and heated indoor swimming pool. The hotel has an excellent location with its proximity to the Pinnacles National Park, Casa de Fruta and the San Juan Bautista Historic Park."

Nicholls, who has been a resident of the area for the past 32 years, said he is excited to embark on this new venture within the community.

“I have resided in this community for quite some time,” Nicholls said. “I have real roots in this area and am very much looking forward to partnering with the City of Hollister, community leaders and its Chamber of Commerce to continue a reputation for being home-like accommodations within our local neighborhood.”

For more information or reservations, contact the Fairfield Inn & Suites Hollister hotel directly at (831) 634-1101, call the Fairfield Inn & Suites toll-free number at 800-228-2800 or visit


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