More Opinion

OPINION: The Diminishing Value of CMAP-TV to San Benito County

CMAP-TV the nonprofit public access cable TV station has moved from Gavilan College to Christopher High School to Greenhouse Coworking in downtown Gilroy. Its value to San Benito County is diminishing and its leadership is in serious question.

Admittedly, it is difficult to operate a public, educational and government access TV station in a world where ‘cord-cutters’ are doing away with cable TV service, upon which most of its operating revenue is based. As Americans explore and invest in satellite TV and/or internet based streaming TV services– like Apple TV, Roku TV and Amazon Fire Stick – cable TV companies such as Charter Spectrum which operate under a franchise agreement with San Benito County, lose critical revenue which is reduced to local government and ultimately to public access stations like CMAP-TV.

CMAP-TV has contracts with the cities of San Juan Bautista, Hollister and Gilroy to film and broadcast the city council meetings, but they are also hired to do professional documentary projects. Programs on CMAP’s cable access channels are broadcast to a declining number of Charter Spectrum cable subscribers.

Back in 2010, City payments to the organization averaged about $7,300 per quarter, or $29,200 annually, according to a council staff report. CMAP-TV also competes for grants from foundations and is additionally subsidized or supported by the Community Foundation for San Benito County, United Way of San Benito County, the San Benito County Arts Council and the San Benito County Office of Education, according to its website.

According to Wikipedia, the funding mechanism or franchise fees for CMAP-TV revenue, which is passed through San Benito County government, is based on Section 622 of the Cable Communications Act of 1984.

“In the United States cable television industry, a cable television franchise fee is an annual fee charged by a local government to a private cable television company as compensation for using public property it owns as right-of-way for its cable. In the US, cable television services are provided by private for-profit companies, cable television providers, which sign a franchise agreement with cities and counties to provide cable television to its residents. The franchise fee is set during initial negotiation of the franchise agreement, usually by a process in which the government requests bids from cable providers to serve their community. It can be renegotiated when the franchise agreement comes up for renewal, usually at intervals of 10 to 12 years. Although it is paid to a government, it is not a tax.”

“Franchise fees are governed under Section 622 of the Cable Communications Act of 1984. Section 622, states that municipalities are entitled to a maximum of 5% of gross revenues derived from the operation of the cable system for the provision of cable services such as Public, educational, and government access (PEG) TV channels.”

Try as it might, CMAP-TV is diminishing in value to San Benito County. Public meetings such as San Benito County Supervisor and Hollister City Council meetings, for example, may be viewed in superior 1080P HD video streamed by the public to Facebook from smart phones. The standard definition picture CMAP-TV streams to its website is substandard by comparison.

And finally, with news of CMAP-TV’s recently hired program director, former San Benito High School Superintendent John Perales, and his criminal conviction for threatening a person with a gun sitting outside his house, as exposed by BenitoLink’s Jack Foley, the TV station has compromised the safety and integrity of its core mission to provide a safe space for youth to learn about multimedia productions at its video production studios in Gilroy. According to CMAP-TV’s web site: “John Perales manages day-to-day operations at CMAP. He also works with the Communities we serve to build partnerships that support our mission and community education opportunities.”

It’s hard to say how long CMAP-TV can continue to operate under declining revenue and dangerously questionable leadership as it provides antiquated and substandard public access video production and cable TV public channel access.

But all of these circumstances indicate that the diminishing value of the CMAP-TV station to San Benito County viewers is in serious doubt for the long term.

BenitoLink Logo

Become a Member Today

Support your local independent news.

We work hard to give you the news and information you need. By becoming a member, you will be part of something bigger; BenitoLink, your community-supported news source.


Michael Smith (Michael Smith)

Pro-economic growth, pro-music, pro-science, pro-retirement.


On the technical side, CMAP-TV via the Internet is a poor quality signal and, worse, on some systems relies on display software (Adobe Flash Player) that is notorious for its security vulnerabilities.

Now to the political, meaning they are more about self-interest than public interest,  A few years ago I objected strongly to their annual report which included a long condemnation of the (then) proposed law to allow local cable competition.  Public access against public access?

It was obvious that this section was written by, or at the behest of the cable company that was their main funding source.  A year later the law had passed and a major contributor became the non-local company and the new annual report went on to say what a wonderful thing that same law was ("send us more money").

Their opinions and outlooks were, obviously, for sale which was exactly what we were trying to avoid with public access channels.  I have enough paid-for propaganda in my life, I don't need any more.

Marty Richman

San Benito County, the City of Hollister and San Juan Bautista should, in fact, explore partnering with a nonprofit organization in San Benito County in competition with CMAP for public access TV production that will improve local coverage and accessibility to programming and multimedia production. It doesn't take a lot of capital these days to invest in wireless multi-camera studio production facilities that will stream HD video in stereo to the web. In fact, I've done it myself using an iPad, iPhones and

We don't need to continue to export more revenue out of San Benito County for poor public access TV under dangerously flawed and failing leadership at CMAP. We as a community are not well served by that nonprofit organization. We should have our own studios in this county for the benefit of our community members, in my opinion. 



Add new comment

Add Facebook comment

Comment using your Facebook account. Facebook comments will be published on this page, and on Facebook. It will not be posted to the "Recent Comments" list on the BenitoLink front page.