Tina Ribero, Jeana Arnold, Beth Welch, Brenda Weatherly, Jill Pagaran, and Kathy Schipper sign a contract to develop a five-year marketing plan to increase tourism in San Benito County. Photo provided by Jill Pagaran.

Business / Economy

San Benito County Tourism begins drafting five-year marketing plan

Leaders in the Hollister Downtown Association, San Juan Bautista Committee and Community Foundation see potential for increased tourist spending in San Benito County.