Art & Culture

23rd Annual Lights On Celebration Saturday, November 30

Hollister Downtown Association presents Lights On Celebration

Get your jingle bells ready for the 23rd Annual Lights On Celebration.  This year's event will be a fabulous day of family holiday fun which includes music and entertainment, tree decorating, a holiday boutique, food drive, car show and, of course, the Lights On Parade.  The festivities start at 8:00am and go all day long!


Photos With Santa and Mrs. Claus – 7:00pm

Photos with Santa and Mrs. Claus will be available in the Vet's Hall after the parade starting at 7:00pm.  Please enter through the back entrance on East Street.

Holiday Boutique

Saturday, November 30th from 10:00 am to 8:30 pm in the Vet's Building in downtown Hollister. With more than 5000 visitors to the boutique last year, this event brought together a diverse market place of 56 vendors selling everything from soap to scarves, purses to perfume, jewelry to Christmas gifts for the entire family. 

Boutique Vendors

Angela Hernandez Produce
Charlie's Corn & Son
Containers and Succulents by Shirley
Designs by Juli Ann
Dream Weaver
East-West Fashion
Fyrecraker Designs
Gaia's Cottage
Gifted Peace
Gold Rush Kettle Korn/Kettlepop
Grami Z's Attic

Gypsy Wind
It Works! Global
"Jaime the Elf" Book Signing
Leta Rae Pereira Books
Lily's Fresh Fruit
Lunar Accents
M&M Plants
Morrison Creation
Origami Owl
Pampered Chef
Partylite Candles & Gifts
Pet Friends

Rising International
Scentsy – Angie Chambers
Silpada Designs Jewelry
Simply Glamorous
South Hill Designs
The Tank House
Thirty-One Gifts
Vista Notes
Zanobia Jewelry

Entertainment Schedule 

At Vet's Plaza

11:00 – noon: Smith Alley
12:00 – 1:00:  Mr. O's Jazz Band
1:00 – 2:00:  Alma de Mexico Mariachi's
2:00 – 3:30:  David Huboi and the Architecturals
3:30 – 4:00:  United Way's 2-1-1 Kick-off

San Benito Street Youth Performances
Performances start at the Veteran's Memorial Building and are repeated at the Fifth Street Stage 15 minutes later.

4:15 & 4:30: San Benito High School
4:30 & 4:45:  Animation Dance Community
4:45 & 5:00:  West Coast Martial Arts
5:00 & 5:15:  West Coast Music & Dance FX

Sizth Street (After Parade)

Rancho Maze Band


Acts of Kindness Program

The story behind the mascot for the parade, Jaime the Elf, was written by local artist, Kathleen Sheridan in 1995. In the quest for her Elfhood, Jaime discovers that only in the light of love, peace and hope does the true spirit of the season shine. "Jaime the Elf" is a story about the true meaning of the holiday season, and encourages children to think about what acts of kindness they can do during the holiday season to help Jaime light up downtown Hollister.

The 23rd Annual Lights On Celebration will include an Acts of Kindness Program where children in grades K-8 can submit their own "Acts of Kindness" with the chance of riding on the official Lights On Celebration Float. We will post as many submissions as possible in a downtown location during the Lights On Celebration. "Jaime the Elf" books will be available at the Holiday Boutique where Kathleen Sheridan will be on hand for a book-signing.


Community Foundation for SBC & United Way's "12 Days of Giving"

A community-wide nonprofit fundraising effort to "make the holidays brighter for those in need". Your monetary donations will be matched. Visit their booth on the steps of the Vet's Building. Online donations can be made at  Benefiting agencies:  San Benito County Food Bank, The Homeless Coalition, CASA, Chamberlain's Children's Center, Emmaus House, Salvation Army.

American Legion Post 69 Family Toy & Canned Food Drive

Visit their booth on the steps of the Veteran's Memorial Building from 10:00 am through 8:30 pm to donate food and/or wrapped toys for community families in need.  The American Legion Post 69 will provide coffee, hot chocolate, and cookies as a thank you for your generosity.



2013 Event Sponsor


2013 Jaime The Elf Sponsor



2013 Holiday Boutique Sponsors

Cal Vista Insurance Agency Inc.





2013 Lights On Sponsors



2013 Acts of Kindness Sponsors

Earthbound Farm

JV Orta's Rent-A-Fence

Bourdet's Christmas Trees

Brent Redmond Transportation

RMC Engineering


2013 Family Tradition Sponsors

Bianchi, Kasavan & Pope, LLP

K&S Properties

Recology of SBC

Pacific Coast Recycling

Union Bank

Watt Electric

BenitoLink Staff