Business / Economy

26th annual Lights On Celebration Nov. 26

Up to 10,000 people expected to gather downtown for the annual kick-off to the holiday season

The Hollister Downtown Association will present the 26th annual Lights On Celebration Parade on Saturday, Nov. 26. The community event brings up to 10,000 people to downtown Hollister. This year's parade theme is "The Night Before Christmas" and will start at 5:30 p.m.

Here are some of the features of the evening:

Boutique Vendors

LulaRoe, Pink Zebra, Doey's Originals, Steph's Scrubs & Stuff, Raymond Zhen, Origami Owl, Renewal by Anderson, Mabie's Farm, Paparazzi Accessories, Maldonado Services & Gifts, R&K Gourmet Kettle Corn, The Little Red Barn, Lily's Fresh Fruit, Golden Memorial Insurance, NFL Sportsigns, Sharley's

Holiday Car Display

This year, the HDA will showcase a Holiday Car Display featuring the 2016 Street Festival Best Car Club Winners, Impalas Central Coast. The car show begins at 10 a.m. and goes through 2 p.m. on Seventh and San Benito streets.

Holiday Boutique

The Holiday Boutique will run from 10 a.m. to 5 p.m. in the Veterans' Memorial Building in downtown Hollister. With more than 5,000 visitors to the boutique last year, this event brought together a diverse marketplace of more than 50 vendors selling everything from soap to scarves, purses to perfume, jewelry to Christmas gifts for the entire family. 

Parade Information – "The Night Before Christmas"

The parade, which will feature more than 80 entries, begins on Haydon and San Benito streets and proceeds north to Fifth Street. This year's parade theme is "The Night Before Christmas."

Pictures With Santa

Immediately following the parade outside the Vets' Building will be an area for pictures with Santa. Photos are $10 and include one 5-by-7 photo.

Entertainment Schedule

At Vets' Plaza

3-4 p.m. Mr. O's Academy

Vets' Building

4-4:15: Itzpaplotl Aztec Dancers

4:30-4:45: Animation Dance Community

5-5:15: Inspire Performing Arts Academy

Fifth Street

4:30-4:45: Itzpaplotl Aztec Dancers

5-5:15: Animation Dance Community

5:30-5:45: Inspire Performing Arts Academy

Seventh Street

7-8: Velocity Dance Team

Acts of Kindness Program

The story behind the mascot for the parade, Jaime the Elf, was written by local artist, Kathleen Sheridan in 1995. In the quest for her Elfhood, Jaime discovers that only in the light of love, peace and hope does the true spirit of the season shine. "Jaime the Elf" is a story about the true meaning of the holiday season, and encourages children to think about what acts of kindness they can do during the holiday season to help Jaime light up downtown Hollister.​

Decorate A Tree

Thanks to the generosity of Bourdet's Christmas Trees and more than 30 local, nonprofit groups, local families in need will have a happier holiday. The decorated trees will be displayed on the corner of Fourth and San Benito streets during the Lights On Celebration. After the event, they will be donated to deserving families in the community. Trees will be judged after 11 a.m. and the winning tree sponsors will be announced during the parade.

BenitoLink Staff