Business / Economy

Bella Charm moves to new location

Local boutique sells women’s clothing, jewelry, bags and household items.

Since local boutique Bella Charm opened in 2006, owner Lynn Shaffer has received support from shoppers of all ages. Three months ago, that support followed the store to its new location on Airline Highway near ACE Hardware.

“We get a lot of young people looking for something trendy,” said Shaffer, who is also a local realtor. She described Bella Charm as a specialty store that sells mostly women’s boutique clothing at a wide range of prices.

The store offers evening wear, casual wear, bags and purses, jewelry, and household items such as dish towels and small quilts. With plenty of sparkly items, it’s a great place to search for that perfect holiday outfit this time of year. Shaffer also stocks a number of western-style clothing items and accessories; she’s traveled the rodeo circuit to sell those goods over the years.

Bella Charm plans to hold hostess parties beginning Dec. 5, which are similar to Tupperware parties; hosts receive a merchandise price reduction or free merchandise depending on the amount of sales made.

With five staff members, Shaffer said the shop has been a success and that she enjoys being around her customers.

Sales clerk Julie Deidrick works at the store twice a week. She said that in a small town such as Hollister, a “get-to-know-you” feel comes with the customers who walk in the door.

“I love meeting people and helping people,” Deidrick said.


Bella Charm is open Monday through Friday from 11 a.m. to 6 p.m., and Saturdays 10 a.m. to 4 p.m. Holiday hours vary slightly from Nov. 29 to Dec. 31, with Thursday operating hours extended to 7 p.m.


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Carmel de Bertaut

Carmel has a BA in Natural Sciences/Biodiversity Stewardship from San Jose State University and an AA in Communications Studies from West Valley Community College. She reports on science and the environment, arts and human interest pieces. Carmel has worked in the ecological and communication fields and is an avid creative writer and hiker. She has been reporting for BenitoLink since May, 2018 and covers Science and the Environment and Arts and Culture.