Business / Economy

Hollister Rebel Rally promotional videos capture San Benito County

Marketing of July event plays on ‘It’s all about the ride’ theme.
A member of the American Legion Post 69 riders watches as Hollister Rebel Rally promoter Brian Holt is interviewed for a promotional video.
Holt being interviewed for a video to promote the upcoming motorcycle rally in July.
Videographer Andrew Hancock traveled from Southern California to shoot and produce promotional videos for the rally.

With the July motorcycle rally just a few months away, promoter Brian Holt is shooting video here in Hollister.

Holt was in town on March 30-31 talking up the five-venue Hollister Rebel Rally with BenitoLink and meeting with participants. He said he received some pushback on the name, so he changed it to the Hollister Rally in some of his promotional materials. However, event T-shirts will still say Hollister Rebel Rally.

Holt and others have been working for several months to gear up for the rally. To reach the widest possible audience with the message that the rally is still on, several three-minute videos are being produced to show the back country roads and highlights of what bikers can discover in San Benito County.

The overarching theme for the rally is “It’s all about the ride,” Holt said.

Videographer Andrew Hancock traveled from Southern California to shoot and produce promotional videos for the rally. They will be posted on motorcycle-related websites, Facebook and other platforms, as well as BenitoLink. Hancock was on hand Saturday to shoot video of about 15 local American Legion Post 69 riders.

“They’re going to pull up in front of the vets’ center and pose for the video about what’s happening there the weekend of the rally,” Hancock said. “We shot at Corbin for several hours yesterday and got [Mike Corbin’s] whole story, his history with the company and history with the rally. We’re going to show what people will see during his open house.”

Hancock took his camera to capture two rides in the county that show off the scenery.

“When you go on a ride it’s for fun, but to make it look good on video the experience is not fun,” he said.” You have to find a cool spot, set up the shot and have the motorcycles go by two or three times, and then you go to the next spot. You don’t have to go very far and there’s green, rolling hills, so it’s really cool. We didn’t have to go 100 miles for a good ride.”

He said the videos would be completed in about two weeks.

Holt said he and the American Legion Post 69 Riders are in the planning stages of creating a motorcycle ride in San Benito County during the rally. Besides setting up a T-shirt stand at Corbin Motorcycle Seats and Accessories as he did last year, Holt has also rented out the Veterans Memorial Building in downtown Hollister to serve as one of the five locations for the rally.

Holt’s father was a World War II veteran. He aims to make sure that the Veterans Memorial Building, which he called “sacred ground,” is treated respectfully, and that the veterans of VFW 9242 and American Legion Post 69 can participate.

“This year, we will be having a ‘Salute our Heroes’ tribute signing wall for the patrons who come here to say thanks for our military,” Holt said. “We want to show our support to the local community and the veterans, past and present.”

This year’s Hollister Rebel Rally is July 4-7.

Other related BenitoLink articles:

Rebel Rally is on for July

Hollister City Council Cancels Motorcycle Rally

With no official biker rally in 2018, whispers begin about next year

Rally may hang on Chief Westrick and Changing a Council member’s vote

Motorcycle rally runs Friday through Sunday


John Chadwell

John Chadwell is a BenitoLink reporter and an author. He has many years experience as a freelance photojournalist, copywriter, ghostwriter, scriptwriter and novelist. He is a former U.S. Navy Combat Photojournalist and is an award-winning writer who has worked for magazine, newspapers, radio and television. He has a BA in Journalism and Mass Communications from Chapman University and underwent graduate studies at USC Cinema School. John has worked as a script doctor and his own script, God's Club, was released as a motion picture in 2016. He has also written eight novels, ranging from science fiction to true crime that are sold on Amazon. To contact John Chadwell, send an email to: [email protected]