Nonprofits

Local marketing and design agency helps nonprofits

BenitoLink receives Schipper Design Creatives for Community grant and will share its new look in coming weeks.
Benitolink intern Fernando Gonzalez talks with Schipper Design Creative Director Zack Shubkagel, Account Manager Heidi Connor, and Senior Designer Terisa Davis. Photo by Laura Romero.
Benitolink intern Fernando Gonzalez talks with Schipper Design Creative Director Zack Shubkagel, Account Manager Heidi Connor, and Senior Designer Terisa Davis. Photo by Laura Romero.
One of the ideas experimented with and discussed. Team showed BenitoLink group different products like bags and cups with potential logo design. Photo provided by Schipper Design.
One of the ideas experimented with and discussed. Team showed BenitoLink group different products like bags and cups with potential logo design. Photo provided by Schipper Design.
Display of what each design would look like put to use in different ways. This photo showed what a new design in the top banner on BenitoLink home page would look like. Photo provided by Schipper Design.
Display of what each design would look like put to use in different ways. This photo showed what a new design in the top banner on BenitoLink home page would look like. Photo provided by Schipper Design.

Each year Schipper Design, a marketing and graphic design agency based in San Juan Bautista, offers 30 hours of design and marketing consultation to three nonprofit organizations. Owner Kathy Schipper’s Creatives for Community (C4C) grant program is her way of assisting nonprofits in the Bay and Monterey Bay areas with design services.

On the company’s website, Schipper says she feels that nonprofits are “an essential part of a healthy community.” 

In 2019, Schipper Design selected BenitoLink, a nonprofit news website for San Benito County residents, as one of the three grant recipients. Sun Street Centers in Monterey County and Central Coast VNA and Hospice serving Santa Cruz County were the two other recipients.

Schipper Design’s spacious offices are located in San Juan Bautista. The company began in 2004 and now has 15 employees serving clients from all over the U.S.

Launched in 2017, C4C has worked with a variety of nonprofits within the tri-county area, including the Big Sur Volunteer Fire Brigade, Homeless Services Center (Santa Cruz) and REACH San Benito Parks Foundation.

For each C4C recipient, Schipper assigns a team consisting of an account manager and two graphic designers to provide personalized attention. The C4C application period opens again Jan. 1, 2020.

This spring, BenitoLink and Schipper Design worked to refresh the site’s logo and branding elements. 

“They took time to familiarize us with the process of branding and treated us just like one of their clients,” BenitoLink Executive Director Leslie David said.

The first step was to have an extensive conversation about BenitoLink. We explained that BenitoLink is a San Benito County-focused, community-funded public news service that reaches over 30,000 unique visitors a month.

“We felt so lucky to be selected and actually, it was a lot of fun,” said David. “It was great timing for us with the updated website design coming out and our establishment as the county’s main news source. Schipper Design is giving us the confidence to move ahead and do some marketing.”

BenitoLink graphic arts intern Fernando Gonzalez joined the C4C presentations where new designs were introduced and explained. Gonzalez, a recent Gavilan College graduate, said he enjoyed experiencing Schipper Design’s professional approach and watching how the team solved a branding challenge. 

BenitoLink’s board members also learned about the branding process and weighed in on the final two designs. BenitoLink will introduce its new logo in the next few weeks.

“We benefited from Schipper Design’s contribution of time and expertise,” said David. “This is a great opportunity for local nonprofits. Schipper Design shows its appreciation for all the good things area nonprofits do, and nonprofits get help that many nonprofits can’t afford from this top-notch team right here in San Juan Bautista.”  

 

 

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BenitoLink Staff