Red Ribbon festivities kick off with 5k run

Festival to follow on Nov. 2.

This article was contributed by San Benito County Behavioral Health.

The First National Red Ribbon Celebration began in 1988 and was organized by the National Family Partnership after the unfortunate 1985 murder of DEA agent, Enrique Camarena. Today, the Red Ribbon serves as a reminder for communities to mobilize, educate youth and encourage community participation in drug prevention activities.

In 1989, San Benito County joined the campaign to promote community based prevention efforts. Since then, the San Benito County Behavioral Health department and the city of Hollister have coordinated community activities to deliver the message to all residents.

This year’s Red Ribbon theme, “Send a Message. Stay Drug Free,” is a call to action to speak out in support of healthy choices. It is also a reminder that by staying drug free, you are sending a message to yourself and others about how much you value yourself, your overall health, your community, and your future.

This year’s Red Ribbon festivities will kick off with a 5k run on Oct. 19, held by the City of Hollister Recreation department in conjunction with other city and county departments. The 5k run will start and end at the Veterans Memorial Building and will feature themed miles that promote drug awareness and prevention.

The Red Ribbon festivities will end with a Red Ribbon Festival hosted by San Benito County Behavioral Health. The Red Ribbon Festival will welcome students and community members on Saturday, Nov. 2  from 10 a.m. to 2 p.m. at Marguerite Maze Middle School. The festival is free to attend and will showcase a variety of booths hosted by community based organizations.

The Red Ribbon 5k Run and the Red Ribbon Festival will promote this year’s message and provide an opportunity for students and families to learn about drug prevention and the dangers associated with drug use. We invite you to join us for family fun entertainment, games, prizes and valuable community resource information.

To sign up for the 5k Run, visit the website:

For more information on San Benito County Behavioral Health’s Red Ribbon Festival call (831) 636-4020.


San Benito County Behavioral Health