‘Share Your Holiday’ benefits Salvation Army

Heritage Bank in Hollister hosts annual KSBW holiday donation drive.
Organizing items.
SBC Search and Rescue drop off food and gifts.
SBC Search and Rescue drop off food and gifts.
KSBW morning anchor Lauren Seaver interviews a dance group.
KSBW morning anchor Lauren Seaver interviews a dance group.

KSBW held its 33rd annual Share Your Holiday telethon on Dec. 6 to benefit the Salvation Army, including the Hollister location. The Heritage Bank of Commerce served as a donation drop-off site in San Benito County. Overall, this year’s event raised a total of $168,820 and collected 6,971 pounds of food and 4,855 toys. 

“The more you build relationships, the better the community,” said Will Sutton, senior vice president of Heritage Bank.

Several groups and individuals stopped by during the six-hour telethon to drop off nonperishable and frozen food, toys, clothing, and cash donations. San Benito County Sheriff Search and Rescue participated and donated food and toys. The Hollister Fire Department was on hand throughout the event to help load goods into several Salvation Army vans. HFD engineer Cortney Young said the department participates to “help the community.”

Maria Romero, captain with the local Salvation Army, said the organization’s need is great. They will give out donations to 230 families this holiday season, with even more families on a waiting list. Romero said she was pleased with the turnout and generosity she saw in Hollister. It’s warming “when you see the good of giving and not just receiving,” she said.

Kayla Liversage of the Ausaymas 4-H Club brought bicycles and bike gear to donate during the drive. She said she wanted to take part and “to give toys that bring a smile to their faces.” 

Some individuals, such as Julie Soto, saw the Share Your Holiday drive on television. She decided to bring her best friend’s second-grade son, Elijah Flores, to show him what the event was all about.

“It’s good to give,” Flores said.

KSBW morning anchor Lauren Seaver also attended the drive and told BenitoLink that all donated items stay in the communities they are collected in. She added that it’s a joy to “see the community come together on a day like this.”


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Carmel de Bertaut

Carmel has a BA in Natural Sciences/Biodiversity Stewardship from San Jose State University and an AA in Communications Studies from West Valley Community College. She reports on science and the environment, arts and human interest pieces. Carmel has worked in the ecological and communication fields and is an avid creative writer and hiker. She has been reporting for BenitoLink since May, 2018 and covers Science and the Environment and Arts and Culture.