File photo of Fairfield Inn, 2022. Photo by Noe Magaña.

Business / Economy

San Benito County leaders discuss the tourism industry

Symposium focuses on economic benefits.

Jarad Gallagher of Smoke Point BBQ. Photo by Robert Eliason.

Business / Economy

San Juan Bautista restaurants face challenges under COVID

Lack of indoor and outdoor dining making financial survival difficult.

Day visitors Jane Packard, John Grafton and Olga Herbert picnicking near the visitor center after hiking to Bear Gulch. Photos by Carmel de Bertaut.

Environment / Nature

Pinnacles National Park busy during pandemic

It’s open for day use and camping.

Pinnacles National Park. File photo.

Community Opinions

COLUMN: Tourism efforts are key to economic vitality in county

District 2 Supervisor candidate Kollin Kosmicki writes that enhanced tourism efforts should be at the forefront of economic development in San Benito County.

The management company of the Fairfield Inn at 390 Gateway Drive in Hollister is looking to build a second hotel across the street. Photo courtesy of Pixabay.

Business / Economy

Holiday Inn Express may come to Hollister

New hotel would be across from Fairfield Inn and managed by the same company.

Tina Ribero, Jeana Arnold, Beth Welch, Brenda Weatherly, Jill Pagaran, and Kathy Schipper sign a contract to develop a five-year marketing plan to increase tourism in San Benito County. Photo provided by Jill Pagaran.

Business / Economy

San Benito County Tourism begins drafting five-year marketing plan

Leaders in the Hollister Downtown Association, San Juan Bautista Committee and Community Foundation see potential for increased tourist spending in San Benito County.

San Benito County Chamber of Commerce. File photo.

Business / Economy

County Chamber of Commerce can’t afford to pay CEO or promote tourism

Business organization’s coffers are low after meeting prior obligations and losing funding support from Hollister City Council.

Development Services Program Manager Mary Paxton presented the resolution for an MOU with the chamber that the council turned down. Photos by John Chadwell.

Business / Economy

Hollister City Council shoots down $390K Chamber of Commerce request

Three members of the Hollister City Council didn't move forward with a vote to award San Benito County Chamber of Commerce $78,000 annually for five years to fund tourism marketing.

Pinnacles National Park. Photo by John Chadwell.


Pinnacles National Park tourism generates $16.4 million in economic benefits

Study says locals make up almost 20 percent of day trips, and that 95.6 percent of visitor spending made by non-local visitors.


Business / Economy

Chamber of Commerce CEO to step down in May

The head of the San Benito County Chamber of Commerce is expected to step down at the end of May for a new position as CEO of the Sausalito Chamber of Commerce.


Business / Economy

Hollister council increases percentage of TOT reimbursement

Hollister city council raises the reimbursement rate of transit occupancy taxes (TOT) from 50 to 70 percent. Councilman Karson Klauer said hotels should not get more of the TOT than city.


Business / Economy

Is a hospitality career in your future?

Gavilan College is starting a new series of classes on hospitality and tourism. This first class will be offered in August in San Benito County and Morgan Hill

Ebikes before the ride to Pinnacles.

Sports & Recreation

Touring San Benito County on EBikes

Electric bicycles let riders explore nature wth a little help from a battery-powered motor

Yosemite Magazine Article

Business / Economy

Chamber of Commerce spearheads tourism efforts

The San Benito County Chamber of Commerce and Visitors Bureau has made strides toward growing tourism in the county

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Business / Economy

Tourism and other new projects reinvigorate San Benito County Chamber of Commerce

The Chamber is reinventing itself with a new website, logo, and a mission to promote tourism for the county