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The Hollister Downtown Association will present the 24th Annual Lights On Celebration Parade on Saturday, a community event expected to bring 8,000 to 10,000 people to downtown Hollister. This year’s parade theme is “The Magic of Christmas” and it will start at 5:30 pm.

Other events are planned all day leading up to and after the parade:

Holiday Boutique

The annual Lights On Celebration Holiday Boutique from 10 a.m. to 8:30 p.m. in the Vet’s Building in downtown Hollister. More than 5,000 people visited the 56 vendors at the boutique last year.

Pictures With Santa

Immediately following the parade at the Vet’s Hall. Photos are $7 and include one 5-by-7 photo. 

Acts of Kindness Program

The story behind the mascot for the parade, Jaime the Elf, was written by local artist, Kathleen Sheridan in 1995. In the quest for her Elfhood, Jaime discovers that only in the light of love, peace and hope does the true spirit of the season shine. “Jaime the Elf” is a story about the true meaning of the holiday season, and encourages children to think about what acts of kindness they can do during the holiday season to help Jaime light up downtown Hollister.

The “Acts of Kindness” Program, sponsored by Pacific Scientific, was presented to the schools in San Benito County requesting students K-8 to submit their Acts of Kindness to help Jaime. There will be students representing each school on the PG&E Acts of Kindness Float in the parade.

Decorate A Tree

Thanks to the generosity of Bourdet’s Christmas Trees and 27 local non profit groups, local families in need will have a happier holiday. The decorated trees will be displayed on the corner of Fourth and San Benito streets during the Lights On Celebration. After the event, they will be donated to deserving families in the community. 

Holiday Car Show

This portion of the Lights On Celebration was cancelled due to rain.

For more information about the Lights On Celebration, click here.