Hollister Mayor Ignacio Velazquez cuts the ribbon on Nov. 14 celebrating the reopening of San Benito Street after a beautification project. Photo by John Chadwell.

News

Hollister holds ribbon-cutting ceremony celebrating San Benito Street reopening

Changes include parklets, one-way traffic flow and diagonal parking.

Firefighters battled two structure fires in downtown Hollister within minutes of each other in the early morning hours of Nov. 2. Photo by John Chadwell.

Police / Fire

Investigation underway after four separate fires in downtown Hollister

Early morning blazes occur minutes apart from each other; HPD arrests one suspect.

Businesses on San Benito Street will be refunded up to $15,000 for constructing parklets. Photo courtesy of city of Hollister.

Business / Economy

Hollister approves downtown parklet program

Portion of San Benito Street to be transformed into one-way thoroughfare.

Hollister Fire Department responded to a downtown fire that damaged about four businesses. Photos by Noe Magaña.

Police / Fire

July 12 fire in downtown Hollister still under investigation

78 personnel assisted in extinguishing structure fire.

Structure fire in downtown Hollister on July 12. Photo courtesy of Jake Medina.

Business / Economy

Businesses hurt by fire contemplate their future

Owners speak of losses and moving forward.

Hollister District 1 Councilwoman Carol Lenoir. File photo by John Chadwell.

Commentary

COMMENTARY: Support for businesses downtown after recent fire

Hollister Councilwoman Carol Lenoir writes in response to the recent fire in her district.

Opening day of the farmers market in downtown Hollister on May 1, 2019. Photo by Becky Bonner.

Agriculture

Downtown businesses see benefits with Hollister Farmers’ Market changes

Merchants develop new ways to showcase their products and services.

Artist Ronald Rocha works on Whiskey Creek mural. Photo by Heather Graham.

Art & Culture

Artist Ronald Rocha breathes new life into Hollister’s Whiskey Creek mural

Veterans and biker legends among those depicted.

100 plus old sheepherder's wagon was restored by Dave Wright for the Downtown Parade. Photo courtesy of Blaire Strohn.

San Benito Lifestyle

Parade kicks off San Benito County rodeo festivities

A herd of longhorns leads dozens of parade participants.

Gustavo, Alejandra and Gustavo in the downtown Hollister restaurant La Catrina. Photo by Noe Magaña.

Business / Economy

Restaurant by day, cookie business by night

Thanks to its success, La Jerezana cookie production is moving out of La Catrina restaurant.

Opening day of the farmers market in downtown Hollister on May 1, 2019. Photo by Becky Bonner.

Agriculture

Farmers’ Market kicks off in Hollister

As spring blooms, residents fill downtown to eat, shop and enjoy community.

Marni Bishop (center) and her family participated in the March 16 scavenger hunt. On top of creating a competition to see who could find the hidden items in the shortest amount of time, Bishop stated, "I'm buying all kinds of stuff." Photo by Becky Bonner.

Business / Economy

Downtown Hollister businesses host St. Patrick’s Day scavenger hunt

Pop-up event brings new faces into shops.

Former employee Chace Miguel said, "Mars Hill serves as a place for people to go enjoy themselves and hangout with their friends and family." Photo courtesy of Chace Miguel.

Business / Economy

Mars Hill: A cornerstone of downtown Hollister

Coffeehouse marks 10 years in business with new furniture and a steady stream of customers.

Pat Ricotti and Elliott French showcasing their “bucking tractor” during the 2018 Downtown Parade. Photo by Blaire Strohn.

San Benito Lifestyle

Saddle Horse Show seeks entries for downtown parade

Annual event that celebrates vaquero and ranching traditions started in 1932.

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Business / Economy

Christmas carolers serenade downtown Hollister

Local businesses host singing to celebrate the season.