Art & Culture

LULAC Youth Council hosts Dia de Los Muertos celebration and community altar.

The public is invited to participate in the altar and celebration.

This article was written by BenitoLink intern Juliana Luna


Dia de Los Muertos (Day of the Dead) is celebrated throughout Latin America on Nov. 1-2. A celebration of life and death, the holiday acknowledges loved ones who have passed away. During this time, it is believed that spirits of the dead return to visit the living realm. In Mexico, it is traditional to display a home altar with food and other offerings for the dead to come back and enjoy.

The Youth Council of the San Benito County League of United Latin American Citizens (LULAC) has continued to practice their home traditions in Hollister. 

LULAC was offered a spot at the Artesanias Alcala to set up their first annual Dia De Los Muertos community altar. The store is located at 55-C San Benito St.

LULAC Youth with Artesenias Alcala owners Rafael and Ana Cadena. Photo by Juliana Luna.
LULAC Youth with Artesenias Alcala owners Rafael and Ana Cadena. Photo by Juliana Luna.

Artesenias Alcala and LULAC had been supporting each other in recent months. LULAC Youth  Council purchased printed masks from the store for their annual retreat fundraiser to the United Farm Workers headquarters in Keene.

Though this is the first time LULAC is hosting an altar, the organization is active in the community. “We help out Hollister Recreation with their events,” said Valeria Juarez, LULAC Youth Council secretary.

Artesenias Alcala owners Rafael and Ana Cadena are Hollister residents. Both of them were born in Mexico and Ana said they opened their store to “bring culture to the United States.” Their store specializes in handmade shoes, clothing and accessories.

LULAC Youth setting up the altar. Photo by Juliana Luna.
LULAC Youth setting up the altar. Photo by Juliana Luna.

“All the colors are vibrant and bring memories,” Ana said. “[The colors] bring Mexico in.”

The community is invited to participate in the altar by supplying a photograph or an item to honor the memory of a loved one. The LULAC Youth Community Ofrenda is on display until Nov. 3 from 12-4 p.m.

Diana Lopez, LULAC Youth Council president, said she’s proud of her Mexican heritage and “everyone should be proud of it.” 

She said the altar they are creating will help people embrace their culture. Lopez contributed pictures of her relatives to remember them and said “everybody is encouraged to come to visit the altar.”


The BenitoLink Internship Program is a paid, skill-building program that prepares local youth for a professional career. This program is supported by Monterey Peninsula Foundation AT&T Golf Tour, United Way, Taylor Farms and the Emma Bowen Foundation.


Help us bring on more interns! As a local nonprofit news organization, BenitoLink needs community support to continue developing important local programs like our youth and Latinx intern training program. You can keep it going strong by going to our BenitoLink donation page.

Juliana Luna

Juliana Luna was born and raised in Hollister. She recently graduated from San Benito High School in 2021. Currently, Juliana is pursuing her higher education at Gavilan College, where she is passionately pursuing her Business Degree. She is determined to gain a solid foundation in business principles and practices, with the ultimate goal of transferring to a prestigious four-year university to further her education and expand her career opportunities.