Art & Culture

Pop-up art show brews in San Juan

A growing group of artists centers around Vertigo in San Juan Bautista and brings its own inspiration to San Benito County
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A free art show featuring local artists' creations were both on display and for sale at Vertigo Coffee in San Juan Bautista on Friday, April 22. "The Pink Moon Pop-Up Art Show," produced by Vertigo, was the result of a growing interest by local artists who frequent the popular six-year-old coffeehouse. 

Vertigo serves food, its own roasted coffee and sometimes carries locally brewed beer from Brewery Twenty-Five. Several Vertigo employees are artists and together they gathered up friends with common interests for the impromptu evening.

Painters, photographers and craftsmen from San Benito and Monterey county, along with Gilroy and Santa Cruz showed off their creations for a few, magic hours. The place was packed as guests wandered through, viewing the variety of creative works.

San Jose resident Lupe Rodarte, who works at Vertigo, had his art on display.  “I work weekends, I’m the pizza guy,” he said. “We’ve gotten to know some other artists and just thought it would be fun,” he said.

Hollister resident Hailey Kemp sews handmade clothes, which she brought to the show. “I make handmade clothes and I try to use recycled fabrics,” Kemp said. She has been making clothes for a while and though she doesn’t have a brand name yet, she uses her own unique symbol of wishbone on her clothing.

The ring-leader is Jarae Tanner from Hollister, who said, ”We just wanted to bring it to San Juan. Having this kind of thing for the community more would be great. We’d like to build a community out of this for local artists.” 

Tanner said the idea for the event grew out of the various artists' connecting through Vertigo Coffee. They all said they hope to do more pop-up exhibits in the future.


Leslie David

Leslie David is a Bay Area independent reporter/producer and is a BenitoLink founding board member. She has produced for radio, television, newspaper and magazines in both California and Wyoming. She was with KRON-TV News in San Francisco as camera-woman, editor and field producer, where she won the Commonwealth Club's Thomas Storke Award with Linda Yee for their series on the Aids Epidemic. She started as a small market news reporter shooting her own 16mm film at KEYT-TV Santa Barbara. Leslie lives on a ranch with her family in San Benito County.