Government / Politics

Hollister hires consultant for general plan update

Final cost will be $1.4 million when the bill is due in 21 months.

The Hollister City Council voted 4-1 on Feb. 3 to award a $700,000 contract to Berkeley-based PlaceWorks, Inc. for the preparation of a general plan update and environmental review. But according to city documents, the final cost will be $1.4 million when the bill comes due 21 months from now. Councilwoman Honor Spencer, voted in as vice mayor at the meeting, cast the single dissenting vote.

The city planning department interviewed three consulting firms that provided bids and selected PlaceWorks as its preferred choice. Planning Manager Abraham Pardo told the council that the company serves public and private sector clients in California. He said PlaceWorks has provided over 100 general plans for communities throughout the state, including Morgan Hill; the company is currently working on the general plan for Los Banos. Prado said David Early, a senior advisor and founding principle at PlaceWorks, has himself worked on over 50 general plans.

Early briefed the council and the public on the rollout of Hollister’s new general plan (see PDF) and environmental review. Early outlined five main project goals, including maintaining the city’s small-town character, managing growth consistent with community goals, ensuring high quality development, supporting economic development, and responding to state mandates and general plan guidelines.

“Our preliminary understanding is that the city of Hollister does value its small-town character at the center of San Benito County agriculture—even in the face of other changes it needs to be preserved,” Early said. “That means we need to manage growth to be consistent with the overall goals. I know growth has been a very big issue here. We need to ensure that any development that does happen is of the highest quality.”

A previous iteration of the City Council adopted the 2005-2023 General Plan in December 2005, which includes a housing element adopted in 2009. The current makeup of the council usually deadlocks in a 3-2 split when it comes to agenda items addressing growth, with Councilmembers Spencer, Carol Lenoir and Marty Richman usually voting in favor of new developments, and Mayor Ignacio Velazquez and Councilman Rolan Resendiz often voting against. In the past, Velazquez has insisted on a general plan update before he would approve any new developments.

Early emphasized the need to also address economic development to guarantee local jobs and reduced commutes. As part of the general plan update process, there will be meetings to involve the community, as well as online opportunities.

Lenoir asked for examples of impacts on various communities’ general plan processes related to recent state legislation. Early cited the passage of SB 330, the Housing Accountability Act, which prohibits new caps on total growth, and SB 1000, which mandates that all communities consider environmental justice.

“By law, we need to help you to do an assessment to find out if you have water quality community concerns,” Early said. “I’m guessing you may have those here. Then we need to create a set of policies to make sure that we help those communities come up to the level of the rest of the communities.”

Spencer asked about Early’s understanding of and experience in Hollister and San Benito County. He said he is a member of a spiritual group that has a retreat center in the hills above Hollister, “so I’ve worked with San Benito County on that.” He added that he has been involved in smart growth and sustainable development in the Monterey Bay region, including San Benito County and Hollister.

Virginia Hernandez, a community volunteer, voiced her concern about hiring consultants during public comment.

“I want to thank city staff for all their work on this item,” Hernandez said. “It is a very long process and will cost us a lot of money. I prefer more public involvement on the selection of a general plan consultant. A public process will allow you and the public an opportunity to ask the consultants questions before they make a solution. Let’s take our time and do it right and get the public involved.”

Richman told Early that one of his major concerns is affordable and inclusionary housing. Early said if the council desires an inclusionary policy his team would be prepared to help. He said while some communities don’t want to put a strong inclusionary housing policy in place, he felt it could be effective in building affordable housing.

Velazquez said he had been having the conversation about a general plan update for years.

“I like what I’m hearing and the vision you have,” Velazquez said. “I’m glad you’re working with Morgan Hill. We were looking at their affordable housing policy. It’s amazing what they’re doing and we’re not doing, and the amount of money we have lost out on by not implementing these policies so we can have more affordable housing.”


John Chadwell

John Chadwell is a freelance photojournalist with additional experience as a copywriter, ghostwriter, scriptwriter, and novelist. He is a former U.S. Navy Combat Photojournalist and is an award-winning writer, having worked for magazine, newspapers, radio and television. He has a BA in Journalism and Mass Communications from Chapman University and graduate studies at USC Cinema School. John worked as a scriptwriting consultant, and his own script, "God's Club," was produced and released in 2016. He has also written eight novels, ranging from science fiction to true crime, which are sold on Amazon. To contact John Chadwell, send an email to: [email protected]