Catherine Dabo at her birthday celebration last year. Photo provided.

San Benito Lifestyle

Parade planned for 100-year old Hollister resident

Family invites community to participate in honoring longtime businesswoman.

Jim Hart and Ruth Erickson as Uncle Sam and Betsy Ross lead the annual Kiddy Parade on July 4, 2019. Photo by John Chadwell.

San Benito Lifestyle

July 4 Kiddie Parade draws a crowd in Hollister

An estimated 1,000 people gather to celebrate Independence Day.

Pat Ricotti and Elliott French showcasing their “bucking tractor” during the 2018 Downtown Parade. Photo by Blaire Strohn.

San Benito Lifestyle

Saddle Horse Show seeks entries for downtown parade

Annual event that celebrates vaquero and ranching traditions started in 1932.

Photo courtesy of Pixabay.

Art & Culture

28th Annual Lights On Celebration Results

HDA announces winners of holiday event, which had a total of 79 entries.

Riding in the 2018 Lights On Parade. Photo by Carmel de Bertaut.

Business / Economy

Holiday parade lights up downtown Hollister

Locals line San Benito Street to observe parade, car display and tree decorating contest.

Honoring the fallen of the Vietnam War. Photo by Carmel de Bertaut.

Sports & Recreation

Veterans Day Parade marches through Hollister

Locals line street to honor those who served.

Fun at the petting zoo on Aromas Day. Photo by Carmel de Bertaut.

San Benito Lifestyle

Village comes out to play

More than 5,000 people attend annual Aromas Day celebration.

Cowboys and cowgirls herded longhorn cattle during the Downtown Parade on Saturday morning. Photo's courtesy of Blaire Strohn.


A San Benito County Tradition Returns to Rodeo Parade

Downtown Hollister was full of excitement and livestock Saturday morning as locals gathered to celebrate the return of the Saddle Horse Show and Rodeo Parade.

Longhorn cattle like these will be part of the parade celebrating San Benito County's history and ranching's  pastoral way of life Saturday, June 16.


Saddle Horse Show and Parade Saturday, June 16

The main street of downtown Hollister will be full of life and animals Saturday celebrating the return of the Saddle Horse Show and Rodeo Parade

Manuel Silva rides in the lead. Photo courtesy San Benito County Historical Society


Saddle Horse Show Downtown Parade Rides Into 2018

It's back! The Saddle Horse Show Downtown Parade kicks off a week of festivities leading up to 85th annual San Benito Saddle Horse Show and Rodeo.

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Children and Youth

Lights on Celebration

Lights on Celebration and Parade Saturday, Nov. 25

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Saddle Horse Show Parade in the works for 2018

Dropped in 2017, the parade is set to return next year, organized by production company


San Benito Lifestyle

Everybody loves an Easter parade

San Juan Bautista Easter Parade features floats, cars, service clubs and performers


San Benito Lifestyle

Rain doesn’t dampen holiday spirit

Lights On Celebration and downtown parade goes on as planned, kick-starting the holidays

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Art & Culture

Frightening Fun at the San Benito County Free Library

To celebrate the Halloween season, the library will host a series of programs for families and young patrons. The fun includes seasonal crafts, a spooky parade, and Harry Potter Trivia Night